
A couple of weeks ago, I was approached by friend and developer IE House to do a fun collaboration with a coffee roaster Pastel Coffee and newly opened Sanctum Cafe in Victoria Park. The premise of the photoshoot was to do a lifestyle branding shoot featuring Pastel Coffee’s Sanctum blend that is purpose roasted for Sanctum Cafe. The key photographs we were aiming to achieve were day in the life style images of enjoying coffee at home, making coffee at home (espresso style and pour over filter coffee) and also some product shots of the coffee itself.
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