A Travel, Photography and Points Blog
One of the most important aspects of promoting and marketing your brand is creating content that stands out from the competition. Investing in personal branding and business photography services for your brand is an effective way to ensure that you create content that truly showcases what makes your brand unique. In this article, courtesy of Janice Kho Photography, we will discuss the many benefits of investing in professional photography services for your brand.
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A couple of weeks ago, I was approached by friend and developer IE House to do a fun collaboration with a coffee roaster Pastel Coffee and newly opened Sanctum Cafe in Victoria Park. The premise of the photoshoot was to do a lifestyle branding shoot featuring Pastel Coffee’s Sanctum blend that is purpose roasted for Sanctum Cafe. The key photographs we were aiming to achieve were day in the life style images of enjoying coffee at home, making coffee at home (espresso style and pour over filter coffee) and also some product shots of the coffee itself.
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Event photographers are documentarians. Or at least that’s my view and style of event photography. I aim to be present but at the same time blend into the background enough to capture the elusive candid moments.
My process has evolved over the years as I gained more experience as a photographer and got more comfortable around strangers. Every event is a new challenge, even if you think you know how the sequence of events typically goes. When you throw in a bunch of different people in a new environment, you just never know what will happen.
I’m no expert when it comes to event photography. I’m simply sharing my personal experiences and what I have learned over the years as I have photographed for friends, family and clients.
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At the end of last year, I was approached by a client to photograph her one year old birthday party that was going to be held at a local community centre. As a photographer I have photographed a number of events for clients but also for family and friends over the years. The client was fantastic, down to earth and easy going when it came to photography. She wanted dome documentary style photography to capture her son Miles’ one year old birthday celebration.
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A few weekends ago, I photographed a personal branding photography session with a podcaster for an upcoming podcast called All Walks of Life.
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